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Project eBRIDGE

Although electric vehicles fulfil all the requirements to be among the most important players in urban transport systems of the near future – they are clean, efficient, silent and imply low running costs – significant barriers to a wider diffusion and use of electric vehicles remain to be addressed, among them low user acceptance and higher purchase costs compared to conventional cars.
However, under certain conditions and with clear policies in place, for instance an increasing percentage of renewable energy sources in the European electricity mix, and bringing innovative mobility concepts to urban settings, electric vehicles can help break this impasse and contribute to moving forward with sustainable mobility.

In this context, eBRIDGE demonstrates how the introduction of electric vehicles in fleets for business and private urban travel can efficiently contribute to the improvement of market conditions for the electric mobility sector.
We encourage electric mobility among car users and fleet managers of private companies and public administrations by providing the best service and engaging them through targeted marketing and promotions.
The project officially started in April 2013 and it ends in March 2016. Seven case studies with heterogeneous starting conditions provided a broad-spectrum outcome.

Berlin, Milan, Lisbon, Vigo, Valencia, a selection of Austrian municipalities and Carmarthenshire develop actions to optimise operational fleet performance, test and launch solutions that increase the convenience and ease of use of car sharing offers and finally, raise awareness among the target groups and further relevant stakeholders through engaging marketing approaches on the suitability of electric mobility for urban transport and commuting.


Cardiff University – Dimitrios Xenias, Lorraine Whitmarsh, and Liana Cipcigan

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