Professor Geoff Haddock - BSc Toronto, MA PhD Waterloo
My primary area of research is the psychology of attitudes. Within this area, I have a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change. Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (ViA) Centre, at Cardiff University.
At Level 5, I teach on the Social Psychology I module (PS2016), where my lectures cover the topics of helping behaviour, aggression, social psychology and health, and social psychology and politics.
At Level 6, I teach on the Attitudes and Attitude Change module (PS3418). The aims of the module are (a) to develop students’ understanding of the concept of attitude and its importance in social psychology and (b) make students familiar with theories of attitude and, especially, the research that has been used to test these theories.
Undergraduate project supervision is in the area of the psychology of attitudes.
Selected publications (2014 onwards)
Research topics and related papers
My research concentrates on the psychology of attitudes. I am interested in questions such as how do we form and organise our opinions? How do our opinions change and evolve over time? For example, here are three different types of questions I find interesting:
How do different people respond to different types of persuasive appeals?
When I was growing up, there used to be a series of famous television advertisements in which former professional athletes exalted their preference for a particular brand of beer. While some of the athletes noted that the beer tasted great, others replied that it was less filling than other beers. From an attitudes point of view, you can say that the first part of the message highlights a positive affective response associated with the beverage (i.e., its taste), whereas the second part highlights a positive attribute about the beverage (i.e., its low caloric intake). Using this analogy, my colleagues and I are interested in knowing whether some people are more persuaded by an affective people and others more persuaded by a cognitive appeal. To date, our research (see Haddock et al., 2008) has demonstrated that the effectiveness of affect- and cognition-based messages is dependent upon individual differences in need for affect (Maio & Esses, 2001) and need for cognition (Cacioppo & Petty, 1982). Current research explores how these individual differences influence the information to which we visually attend and how such information is encoded.
How do differences across people influence their beliefs about their attitudes?
Another recent line of research explores how individual differences in implicit and explicit self-esteem influence attitudes. Recent research has demonstrated that individuals who score high on a measure of implicit self-esteem and low on a measure of explicit self-esteem often engage in defensive behaviour. This might manifest itself by reporting higher lelves of narcissism and/or greater levels of ingroup bias. My colleagues are interested in understanding how defensive self-esteem might impact people’s beliefs about their attitudes.
How does mindfulness relate to attitudinal processes?
More recently, I have become interested in potential inks between mindfulness and attitudinal phenomena. Mindfulness reflects a conscious awareness of what is occurring in the present, with less attention devoted to rumination about the past or anxieties about the future. Numerous streams of research have documented the psychological benefits associated with heightened levels of mindfulness. In our work, we are seeking to understand how mindfulness is associated with the content, structure, and function of attitudes, as well as how mindfulness is linked with outcomes such as eating behavior and intergroup relations.
2004-6: "Implicit and explicit bases of values: Implications for behaviour change" - Economic and Social Research Council (£46890 - with Prof. G. R. Maio).
2004-6: "Do memory-impaired individual retain access to their attitudes" - Alzheimer's Research Trust (£6820 - with Dr. M. A. Newson and Prof. G. Wilcock).
2004-7: "Effects of affective, cognitive, and behavioural anti-racism advertisements" - Economic and Social Research Council (£136236 - with Prof. G. R. Maio).
2009-12: "Lifestyle change: Values and volition" - Economic and Social Research Council (FEC £424490 - with Dr. K. Tapper and Prof. G. R. Maio).
2015-8: “The impacts of mindfulness on values and attitudes” – The Leverhulme Trust (£153878)
I am a member of the social psychology research group.
Within the School, my primary collaborators are Ulrich von Hecker, and Colin Foad. Outside the School, recent collaborators include Katy Tapper (City University), Inma Adarves-Yorno (University of Exeter), Gabriela Jiga-Boy (Swansea University), and Takaya Kohyama (Doshisha University, Japan).
Postgraduate research interests
My primary area of research is the psychology of attitudes. Within this area, I have a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change.
If you are interested in applying for a PhD, or for further information regarding my postgraduate research, please contact me directly (contact details available on the 'Overview' page), or submit a formal application here.
Tom Huskinson – Tom’s research explored whether people generally base their attitudes on different types of information, and the implications of these individual differences on attitude-relevant phenomena. Tom is currently an Associate Director at IPSOS-MORI.
Helen Penny – Helen’s research explored anti-fat prejudice among children. She explored the pervasiveness of this prejudice, the age at which anti-fat prejudice is present, and the effects of anti-fat prejudice. Upon completing her Ph.D., Helen completed clinical training at the Institute of Psychiatry.
Rose Thompson – Rose’s research explored how stories can be used to change attitudes. She examined whether narratives are more effective in eliciting attitude change among some individuals, and how narratives work to change attitudes. Rose is currently A Senior Researcher at the McPin Foundation.
Paul Hutchings – Paul’s research explored how individual differences in prejudice influence how people facial expressions of in-group and out-group members. Paul is currently Programme Director in Psychology at the University of Wales Trinity St. David.
Ben Windsor-Shellard – Ben’s research explored the correlates and consequences of implicit-explicit attitude ambivalence. Ben is currently a Research Scientist at the Office for National Statistics.
Karis Vaughan – Karis’ research explores the role of mindfulness in eating behaviour and weight management.
I attended the University of Toronto, where I received my B.Sc. in 1989.
I completed my Ph.D. at the University of Waterloo. My Ph.D. thesis explored the extent to which affective and cognitive information differentially influence attitudes across individuals. Upon completion of my Ph.D., I spent a year as a post-doctoral fellow at the University of Michigan before moving to the United Kingdom in 1995.
1999-2003: Associate Editor: British Journal of Social Psychology
2007-2011: Associate Editor: British Journal of Psychology
2011-2012: Associate Editor: Personality and Social Psychology Bulletin
2013-2015: Associate Editor: Journal of Experimental Social Psychology
2005-2009: Consulting Editor: Personality and Social Psychology Bulletin
2004-present: Consulting Editor: British Journal of Social Psychology
2006-2014: Consulting Editor: European Journal of Social Psychology2013-present: Consulting Editor: Personality and Social Psychology Bulletin
2003-7: External Examiner, Undergraduate Degrees in Psychology, University of Surrey
2006-2010: External Examiner, Undergraduate Degrees in Psychology, University of Sheffield
2011-2015: External Examiner. M.Sc. Degrees, University of Kent
2011-2015: External Examiner, Undergraduate Degrees in Psychology, University of Aberdeen
2015-present: External Examiner, Undergraduate Degrees in Psychology, University of Essex
2010-present: Member of ESRC Peer Review College
International Research Conference Organisation
2000: European Association of Experimental Social Psychology conference titled “Attitudes Research in the 21st Century: Integrating Mental Models and Motivation”, Gregynog, Wales (with G. R. Maio)
2004: European Association of Experimental Social Psychology conference titled “Conscious and Unconscious Attitudinal Processes”, La Cristalera, Spain (with G. R. Maio, P. Briñol, & R. E. Petty)
2008: European Association of Experimental Social Psychology conference titled “Affective Processes in Evaluation”, Nijmegen, The Netherlands (with G. R. Maio, P. Briñol, R. Holland, & R. E. Petty)
2012: European Association of Social Psychology conference titled “Motivational components of attitudes”, Ghent, Belgium (with G. R. Maio, P. Briñol, R. Holland, R. E. Petty, & A. Spruuyt)
2016: European Association of Social Psychology conference titled “Experience-based versus information-based attitude processes: On the psychology of attitudes”, Cologne, Germany (with C. Unkelbach, A. Gast, S. Topolinski, P. Briñol, R. Holland, G. Maio, R. Petty, & D. Wegener)
1994-1995: Lecturer and Visiting Scholar, The University of Michigan
1995-1999: Lecturer, University of Exeter
1999-2000: Senior Lecturer, University of Exeter
2000-2001: Lecturer, University of Bristol
2001-2006: Senior Lecturer, Cardiff University
2006-2010: Reader, Cardiff University
2010-present: Professor, Cardiff University